Muhammad Itani
Digital Growth
Start Date
August 2023
Overview
We partnered with content creator Mohamad Itani to elevate his YouTube channel performance and digital revenue streams. The goal was to refine his overall strategy through a hybrid approach combining organic growth, targeted media buying, email automation, and real-time optimization.
What We Did
1. Content Optimization
Refined and enhanced content scripts to drive higher viewer retention and improve organic lead generation.
2. Audience Targeting
Introduced and tested new targeting strategies focused on attracting high-quality paid clients.
3. Email Marketing & Automation
Built a cart abandonment email sequence, generating an extra $30,000 in revenue.
Wrote 35+ non-AI follow-up emails for course buyers to improve retention and LTV.
Launched AI-powered automation, increasing email open rates by 5% and click-throughs by 3.5%.
4. Strategic Restructuring
Redesigned the pricing and offer stack, resulting in a 14% increase in upsells.
Implemented a hybrid (paid + organic) funnel, creating a seamless user journey.
5. Landing Page Optimization
Monitored & optimized landing pages daily, using behavioral insights and performance data for continuous improvements.
Results Achieved
$30,000 revenue boost via cart abandonment strategy
14% increase in upsells from pricing revamp
+5% email open rate, +3.5% click-through rate with AI email sequence
Higher organic lead flow and stronger viewer retention
Larger pool of high-quality paid clients
High-converting landing pages through real-time optimization
Client Testimonial
“Working with the team was a turning point. The blend of sharp strategy, real-time action, and high-level communication took my channel to a new level—financially and creatively. The numbers speak for themselves!”
— Mohamad Itani