Poeme Chocolate
Marketing Strategy
Industry
Gourmet & Artisanal Food
Services Provided
Experiential marketing & storytelling
Influencer & UGC campaign design
Customer journey redesign (interactive chocolate-making)
Event sponsorship & expansion strategy
Global wholesale positioning
SKU strategy & product roadmap support
Results Achieved
+70% SKU growth in 6 months
6.1% average influencer engagement rate
International retail expansion
Multiple new product lines launched
Major event partnerships secured
Strategy
Transformed Poeme from a product-focused brand into an immersive experience by letting customers create, taste, and personalize their chocolates. Leveraged storytelling, influencer marketing, and in-store activations to shift perception and unlock global wholesale success.
Client Testimonial
“Ahmad helped us shift from being just another chocolate brand to a movement. The experiential journey and influencer strategy made Poeme globally recognized.”