Heba Boutique

Strategy & Execution

We led a complete digital transformation for Heba Boutique, beginning with a full website restructuring and redesign to enhance user experience, SEO, and mobile responsiveness. After optimizing the site, we launched a region-specific performance marketing campaign targeting Montreal’s Arab and French-speaking audiences.

Our funnel strategy was driven by urgency-based campaigns for clearance and restock events, supported by eye-catching TikTok videos, emotional call-to-actions, and daily ad optimization. We created omnichannel buying strategies, combining Meta Ads (Facebook & Instagram) with TikTok Ads to maximize brand exposure and conversions. Custom event launch promotions and tailored video edits helped deliver compelling, localized storytelling.

Services Offered

Full Website Restructuring & Redesign
Meta Ads (Facebook & Instagram)
TikTok Ads targeting Arabic-speaking audiences in Canada
Event Launch Promotion
Funnel Strategy for Clearance & Restock Events
Omnichannel Media Buying
Video Editing using Stock & Branded Assets
KPI-Based Performance Guarantee

Results Achieved

ROAS: 5.8x
Event Reach (Canada): 42,000+ unique accounts
Ad Engagement Rate: 3.4%
Inventory Sold: 85% of clearance stock within 3 weeks
Website Bounce Rate: Reduced by 41% after redesign

Strategy

Led a complete digital transformation for Heba Boutique by first redesigning their website to improve user experience, SEO, and mobile responsiveness. Followed this with a region-specific campaign targeting Montreal’s Arab and French-speaking audiences. Leveraged urgency-based creatives for clearance events, paired with eye-catching TikTok content and emotional call-to-actions. Optimized Meta Ads daily and used Instagram story highlights to increase conversion points.

Client Testimonial

“Ahmad didn’t just run ads—he gave us a brand rebirth. The new website, strategy, and results in Montreal proved how far our boutique could go.”